Consulting
Creative
consulting
Along with performing, Joshua works with teams on magic and special effects, live event experiences, quick AI prototypes, and talks about attention and perception.
Services
What he helps with
Magic & effects consulting
Illusions, props and on-camera effects for TV, film, commercials and live shows. Past credits include The Ellen DeGeneres Show and DreamworksTV.
Experience design
Installations, activations and guest journeys for festivals, hotels and brand events, from the first sketch to a prototype you can walk through.
AI prototyping sprints
Turn a loose idea into something people can click, text or talk to, often in days. Joshua builds these himself; JustText.ai and Monster.Pal started this way.
Keynotes & workshops
The Science of Astonishment: what magic shows about attention and perception, drawing on his UC Davis studies in visual illusions and human factors. Includes live magic.
How it works
Call. Sketch. Build.
A conversation
Start with a call. Share the goal, the audience and the feeling you want people to leave with.
A sketch
Joshua comes back with a short written direction and a few options, each with a rough scope.
A working thing
A routine, a prototype, an installation plan or a live session - something you can test and show.
Clients have included
OpenAI · Google · Google X · Apple · Meta · Amazon · Microsoft · Perplexity · Cisco · Adobe · National Geographic · Heineken
"Astonishment is not an emotion that's created. It's an existing state that's revealed."
Paul Harris, Joshua's longtime mentor and collaborator
Get in touch
Have a project
in mind?
Happy to talk through a show, a prototype, an installation or something in between.